6 May 2021
what-is-the-average-lifetime-value-of-your-average-customer-this-is-your-profit-over-the-life-of-that-customer
what-is-the-average-lifetime-value-of-your-average-customer-this-is-your-profit-over-the-life-of-that-customer
Beyond their size, small businesses are defined by their spirit. And at the helm are their intrepid founders—scrappy, ambitious, and resilient. They invent and build things despite uncertainty, because it’s what drives them. Their risks lead to innovation that moves the world forward. And we need them.